Search Engine Optimization for Your Web Pages
"Peggi Ridgway simplifies web site marketing and fits it neatly into the small business budget."
The author of Successful Website Marketing (2005, Wordpix Solutions) takes a straightforward approach to web marketing that is affordable and easy to implement. You'll need access to your website or the ability to work through a webmaster who has access, to implement a series of small steps to help your site establish a strong presence and attract more visitors.
There are two ways to promote your website on-line, with the second method being the one that Ms. Ridgway suggests for small businesses with limited marketing resources:
1. Spend money: Dedicate substantial funds for an online strategic marketing effort. This may involve setting up per-per-click and sponsored links advertising campaigns, paying a consultant for strategic planning and search engine optimization, paying an employee to do Internet research and links campaigns, and more.
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2. Take the "natural" approach: Optimize your website and register the site with search engines and directories. You can do this yourself or work with Peggi and your webmaster to do it. The result is a website with highly focused key pages that are likely to appear higher in search results, and a site with a listing in major online directories, and these results will last a very long time without your spending a dime. Contact Peggi now to begin.
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| 3. Drive people to your website using traditional methods. Don't stop sending out those direct mail pieces or advertising in the Chamber of Commerce newsletter. Use as many off-line techniques as possible to build a buzz about your website. As you can see, it takes both Internal and External marketing efforts to cause a website to succeed: |
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If you're looking for an efficient, inexpensive but effective and long-lasting approach
to promoting your website, contact Peggi now:
Phone 800 200-1101 or Drop a Note