Basic level search engine optimization (SEO) of your web page text includes keywords and phrases placed in 'natural' sentence form in the proper proximity and locations throughout the page. You can count on Peggi to do this properly, including the optimization of headings, image tags and more. She'll write your text for you; or optimize the text you write.
Search engine optimization is absolutely necessary for a website that is not employing the methods of paid online sponsorships, ads or other paid placement strategies.
If your only method of driving search engines to your website is by SEO, know that you have chosen the slow route. It sometimes takes months, even a year, for search engines to index your site this way; but once your site is included in the their indices, SEO is a good foundation that will keep your site in the search results for many years.