Award-winning Professional Free Lance Writer and Web Content Writer with SEO Expertise
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What Website Owners Want

  1. Creating a new website can be exciting and highly beneficial for your business.

It's an admirable goal! The business owner might want the website just for industry credibility; or to offer their customers downloadable documents; some want to obtain information about their customers so they offer custom designed forms on the site. Most every website has a purpose and can be good for business.

2. Don't overlook the need for thorough website planning: It's crucial!

Some businesses approach the web developer with a "just throw something up there, it'll be fine" sentiment. Others hand over a company brochure or literature, expecting the developer to instinctively know how their business is organized. Truth is, the designer, developer and writer all need a good, clear organization chart or roadmap. That's why Peggi and her team talk one-on-one with the customer to create an overall view, a focus and the main and sub-categories for the website.

Download Peggi's Website Planning Guide
or send an Email

3. Understand what it takes for the site to "come up at the top" of a Google search.

Many people believe that just the reality of having a website will attract hundreds of visitors, potential customers and sales. Few understand that strategic planning and optimization of site text (both marketing functions) are additional to the website's design and development. Also, study the differences between:

(A) "Paid" positioning (as in AdWords, Sponsored Links and formal online marketing campaigns) -- the FAST (and expensive) way to get the site near or at "the top within a day or two;" and...

(B) "SEO" (search engine optimization) of the key, focus pages on the website -- the SLOW (and less expensive) way to get the site to "the top." It may take months, but once the site is in Google's database and has good positioning, with proper maintenance and frequent updates, it's likely to stay there.

 

Peggi consults on these topics and will be happy to work with you on your project. She also works directly with an online marketing firm, right here in Tulsa, Oklahoma, which has an impressive record of helping customers advance their sites in Google positioning and online marketing. 

A serious business should display a website that works effectively and can easily be found. Find out how to do that now.

News & Notes

 Peggi 040216 sq 110wI'm so excited and proud to introduce my latest book to you!

Just Beyond the Hollyhocks: Essays, Articles, Memoirs & More was a labor of love to write, believe me. After all these years of business writing -- writing about companies and cities and industries -- I just had to share all the "stuff" in my head: Memories, stories, happenings, people, places, all so personal and all so meaningful. So here they are in my first "personal" book! Many of the stories were written as the events occurred, so in some cases, they are "old" like me! No less interesting, I hope.

Just Beyond the Hollyhocks: Essays, Articles, Memoirs & More by Peggi RidgwayI'd love for you to read my Hollyhocks book and let me know what you think. Just come on back to pegwrites.com and use my email form. Thanks!

 

 

Peggi Ridgway

PS - Check out my articles at Constant Content (search by name):